Forget Me Not: Tamworth joins Alzheimer’s Society’s dementia appeal and its 100 badge challenge

Tamworth has joined forces with Alzheimer’s Society to take part in its Forget Me Not dementia appeal and its 100 badge challenge.

The large market town has received 100 Forget Me Not flower pins and badges with the challenge being to distribute all the badges between Monday, July 12 and Sunday, July 25.

The badges will be available to buy from the Communities Together CIC Hub and the new Heart of Tamworth Community Café to show solidarity with people living with dementia and all the challenges they face.

Jeremy Oates, Leader of Tamworth Borough Council, said: “We’re delighted to be collaborating with Alzheimer’s Society and working alongside two of our community cafes here in Tamworth to raise awareness for dementia.

“When the opportunity came to take part in this challenge, we jumped at it as it allows us to continue all the work we’ve been doing over the last few years to support those with dementia and their carers in our community.”

Tamworth is determined to be a place that is welcoming and understanding of people with dementia, and two months ago the town took part in Dementia Action Week for the fifth consecutive year, since it was granted Dementia Friendly Community status in 2017.

Alzheimer’s Society raise awareness in many ways, from national events like Dementia Action Week to their Dementia Friends programme which has created more than 3.4 million Dementia Friends across the country as well as raising awareness though their campaigns and fundraising events.

Kat Horner, Dementia Friendly Communities Officer, said: “Running the Forget-me-knot badge challenge alongside the other ways in which we shine a light on the lives of people affected by dementia, not only raises awareness but also vital funds, helping us to provide support for people affected by dementia, and fund research.

“The Covid-19 pandemic has been a crisis for the whole country, but it is also a dementia crisis. One in four coronavirus deaths have been people living with dementia, and nearly 40% of coronavirus deaths have occurred in care homes.

“Covid-19 has led to an increased and intensified demand for our services, with isolation and a lack of support meaning that people with dementia have faced unprecedented challenges – many of them completely alone.

“Wearing a badge is a simple way for anyone to show that you are standing in solidarity with people affected by dementia. It may also remind you to take a moment to remember a loved one who has passed away with dementia, or celebrate those currently living with the disease and those who support them.”

Tamworth Dementia Friendly Community has said they are also glad to be a part of this campaign.

John Edwards, Chair of Tamworth DFC, said: “We are looking forward to increasing the number of trained Dementia Friends beyond the current 5000 plus in Tamworth.”

How to donate and get your badge:

  1. Cash – pop a donation into the collection tin.
  2. Donate online – scan the QR code and donate via JustGiving.
  3. Get your badge and wear it with pride.

The Community Together CIC Hub, located in the Castle Grounds, is open Monday-Friday from 10am-3pm.

The Heart of Tamworth Community Café can be found in Silver Link Rd in Glascote Heath and is open from 8am-4pm every weekday.

You can visit both cafes to make a donation towards the Forget Me Not appeal and get your Forget Me Not badge.